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ottobre 10, 2016 - Bentley

Bentley launches new capsule collection: 'Iconic Classics’

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  • Inspired by the #continentalgt, #bentley Collections launches new range, ‘Iconic Classics’, reflecting timeless design and elegance
  • Capsule collection comprises luxury apparel and accessories for both men and women
  • Subtle #bentley branding reflects its DNA in specific iconic patterns

(Crewe, 10 October 2016) Uniting luxury fabrics with timeless design and detail, #bentley Collections launches a new capsule collection, ‘Iconic Classics’.

Inspired by the #continentalgt, voted one of the most iconic cars of the 21st century, the range features luxury apparel and accessories for both men and women. #bentley branding is exquisite and subtle throughout, hinting at the brand’s DNA, for example in the form of the cross-stitching pattern or the design of the matrix grille.

The collection features his-and-her leather jackets, created from supremely soft lamb nappa leather, which will be go-to pieces from one season to the next.

"When starting the design process for the leather jackets we wanted to complement the lifestyle of our customers," explains Karin Schilcher, Director Licensing and Branding at #bentley Motors.

"For ladies, that meant an item that could be worn from day to night, over a white blouse and jeans or a black evening dress, ensuring versatility." #bentley detailing is delicately visible in the design, from the cut of the matrix grille lining, reflecting the shape of a #bentley dashboard, to signature twinned joints and hanging loop that are cross-stitched by hand –reflecting the same stitching that can be found on #bentley steering wheels.

Other key pieces include the woman’s poncho, woven from the finest cashmere and wool, a white classic-fitted shirt in bespoke #bentley fabric with the jacquard iconic matrix grille pattern and mother of pearl buttons, and a selection of both silk and cashmere scarves.

"The supple silk scarves are lightweight and perfect for a breezy summer evening," suggests Schilcher. "Italian made, they are fashion-influenced for the modern consumer. The luxurious cashmere scarves – which are made in Britain – have cooler days wrapped up. The cashmere is carefully sourced from Inner Mongolia and is meticulously inspected before manufacturing: this ensures consistency in each and every scarf."

The colour tones of the collection: black, graphite, white (for men), neutrals like blush and pale blush (for women), and deep purples were selected to complement the luxury character and contemporary positioning of the #bentley Continental model line.

Other items from the ‘Iconic Classics’ collection include sunglasses (for men and women), a knitted polo shirt for men in plum with iconic bullseye vent buttons and cross stitch detail to the shoulder, as well as a stylish cashmere jumper featuring matrix grille knitted detail to the sides and a luxurious pale blush silk tunic for women.

"The elegant, timeless pieces of the new line are designed to be treasured lifetime companions of the owner,” concludes Schilcher. “Much like the cars that influence them."

Discover more about Iconic Classics at bentleycollection.com and through authorised #bentley Retailers.

Notes to editors

Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines – Continental, Flying Spur, Bentayga and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as #bentley. It is also an example of high-value British manufacturing at its best. #bentley employs around 4,000 people at Crewe.

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