Karl-Friedrich Scheufele's garage

Comunicato Stampa disponibile solo in lingua originale. 

For #karlfriedrichscheufele, there are two types of jewelry: one tells the time and in the other it flies by. The head of Swiss watchmaker Chopard likes to tinker with #Porsche gems—whether for the #millemiglia or just an ordinary Sunday.

There’s a tractor double-parked outside the boulangerie of a tiny village in the Swiss canton of Vaud. Small, bright red, quaintly cute. It stands in sharp contrast to the #automotive high society here on the shores of Lake Geneva—or Lac Léman, as it’s called in French. Stately luxury sedans and sleek sports cars vie for supremacy on local roads; cosmopolitan Geneva and Lausanne—known as the “Olympic capital”—are not far away. Yet somehow the tractor fits in all the same. It's a #Porsche Diesel Junior, model year 1958. And it’ll soon be driven by a man who brings glamour of his own.

In hand-sewn shoes, #karlfriedrichscheufele climbs onto the one-cylinder with a bag of bread rolls in his hand. He’s clearly no farmer; in fact, he’s the copresident of the Geneva-based watch and jewelry manufacturer Chopard. He's on his Sunday drive. He goes through the start procedure for the #Porsche tractor with an experienced hand: turn the throttle counterclockwise toward full throttle, push in the ignition key (which, unusual for a #Porsche, is located on the right), hold the pull knob halfway out for a few seconds to preheat, and then pull it all the way out. Now the starter begins to crank and shortly thereafter the diesel is running on its own steam. The clutch calls for a good deal of force. It's almost as if it wants to test the quality of the shoe's stitching. Release the hand brake on the right, pop it into first gear. And off you go.

Further information in the press release to download