Press release
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aprile 10, 2020 - Rolls Royce
Rolls-Royce challenges young minds to design their own Luxury Car
Comunicato Stampa disponibile solo in lingua originale.
Rolls-Royce Motor Cars is a brand that encourages the pursuit of dreams, and now a new generation of aspiring designers are being encouraged to bring their #automotive dreams to life through a special ‘Young Designer Competition’. Launched to provide parents and children with a welcome distraction during the worldwide coronavirus outbreak, Rolls-Royce is calling on aspiring designers up to the age of 16 to design their dream Rolls-Royce of the future. The competition enables designers of the future to let their imaginations and creativity run free, even while they remain bound to their homes.
Rolls-Royce designs and builds the world’s most extraordinary cars, each a unique expression of the owner’s personality, imagination and creativity. From paint to embroidery, Starlight Headliner to art and design installations, anything is possible. Aspiring designers entering the challenge can now draw on their own creativity and desires to imagine the design of their very own super-luxury car.
The new competition is an extension of that which is run each year at the Rolls-Royce employees’ Family Day Celebration, held at the Home of Rolls-Royce in Goodwood, England. This eagerly anticipated activity delights creative young minds, as well as proud parents and grandparents. Rolls-Royce is opening up the competition to a worldwide audience to: stimulate design talent; inspire greatness; and provide a welcome distraction from self-isolation and social-distancing measures being adopted by many countries around the globe.
The marque’s Design team will judge all entries and select an overall winner, who will receive a rendered illustration of their design – a true once-in-a-lifetime, money-can’t-buy prize – as well as a chauffeur-driven journey in a Rolls-Royce Phantom for their first day back to school, with their best friend. Runners-up will receive a hand-signed certificate from Torsten Müller-Ötvös, the Chief Executive Officer of Rolls-Royce Motor Cars.
Two additional prizes will be awarded to one lucky UK entrant: Travel to school in style in a chauffeur-driven Rolls-Royce once the UK’s own Coronavirus countermeasures draw to an end, and a new Greenpower electric car kit will be donated to the recipients’ school, thereby enabling participation in the Greenpower Challenge – the UK’s number-one motorsport competition for schools across Britain.
Young designers can share their innovative designs for a future Roll-Royce at:
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