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giugno 10, 2020 - Johnson Yachts

Johnson Yachts shipyard update and two new models under construction

Comunicato Stampa disponibile solo in lingua originale. 

KAOHSIUNG CITY, TAIWAN / JUNE 2020 / FOR IMMEDIATE RELEASE
Johnson Yachts shipyard update and two models under construction

-Two yachts under construction: 115 hull#1 and 70 hull#1
-Johnson 80 ready to be delivered in US
-Virtual tours
-COVID 19 measures

Taiwanese #yacht manufacturer, #johnsonyachts, last year celebrated its 30 year anniversary as a luxury #yacht builder, and while 2020 has not panned out the way anyone expected, the shipyard does not intend for its 31st ye ar to be delayed by the Coronavirus.

With a new Johnson 80 ready to be shipped to the United States, two hulls currently under construction, the Johnson 70 and Johnson 115, the Taiwanese shipyard is confidently awaiting the evolution of the world health situation.

Taiwan has had around 441 cases of which only seven deaths (the island counts 23Milion habits). The secret of Taiwan’s success lies in the painful memories of the 2002 outbreak of the SARS; also caused by a type of coronavirus, the disease was a direct pre decessor of
COVID 19. Taiwan has been able to draw from its experience developing a quicker and more effective response by the government.

“Currently we are trying to maintain our production line, as Taiwan was not influenced so much by Coronavirus. Howe ver our main market is the United States, one of the most affected area, that’s why we are facing some troubles in delivery and marketing planing due to cancelled events and other international business and operational restrictions that has been in place d uring this Pandemics” began Leah Huang, Marketing Director, #johnsonyachts. “ Anyway we are taking advantage of the current situation by investing in new improvements, technologies and employee training." The latter has proven a prudent investment for many shipyards, in order to ensure the abilities and facilities are in place as capacity returns to normal.

“In terms of marketing and sales, we keep in touch with our dealers and clients, in order to understand their local situation and satisfy their needs,” Huang added, understanding that the impacts of this virus vary from business to bus the impacts of this virus vary from business to business, but that communication is iness, but that communication is imperative for clients to feel well looked after. imperative for clients to feel well looked after. That's why Johnson has started developed That's why Johnson has started developed virtual tours, especially for new products like their flagship, the Johnson 115. virtual tours, especially for new products like their flagship, the Johnson 115. “Virtual “Virtual tours and webinars are a good way to promtours and webinars are a good way to promote yachts; they are able to catch the attention and ote yachts; they are able to catch the attention and generate interest around the product. In addition, due to the current situation, virtual tours look generate interest around the product. In addition, due to the current situation, virtual tours look like the only way to show your brand, the work behind each model and to remind people how like the only way to show your brand, the work behind each model and to remind people how excellent proexcellent products are. Yachts are luxury goods and quality workmanship products and nothing ducts are. Yachts are luxury goods and quality workmanship products and nothing will be able to substitute a visit onboard, however after pandemic, we still can use this instrument will be able to substitute a visit onboard, however after pandemic, we still can use this instrument to attract clients or just to tempt them to make a reservation for a step ato attract clients or just to tempt them to make a reservation for a step aboard. I would say virtual board. I would say virtual #yacht tours are an online media method to help offline sales” #yacht tours are an online media method to help offline sales” stated Huang.stated Huang.

Regarding the ways in which #johnsonyachts has adapted its operation to the onset of Regarding the ways in which #johnsonyachts has adapted its operation to the onset of new regulations as a result of COVIDnew regulations as a result of COVID--19, Huang explained that the 19, Huang explained that the uniform and health uniform and health awareness has understandably changed. awareness has understandably changed. “This has been achieved by checking employees’ “This has been achieved by checking employees’ temperature and ensuring everyone wears a face mask while working.”temperature and ensuring everyone wears a face mask while working.” with these adjustments with these adjustments made, the shipyard is working as normal.made, the shipyard is working as normal.

At present #johnsonyachts does not have any issues in terms of the build schedule and Yachts does not have any issues in terms of the build schedule and anticipates a surge in demand within the #superyacht industry once the situation anticipates a surge in demand within the #superyacht industry once the situation worldwide has calmed. worldwide has calmed. “I'm sure that when the COVID“I'm sure that when the COVID--19 situation begins to slow down, 19 situation begins to slow down, people will be more thapeople will be more than motivated to go out boating after many months of isolation, therefore, the n motivated to go out boating after many months of isolation, therefore, the demand should increase,”demand should increase,” Huang commented.Huang commented.
JOHNSON YACHTS CO., LTD.

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