Press release
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settembre 02, 2020 - Genesis
Genesis reports august and 2020 YTD sales
Comunicato Stampa disponibile solo in lingua originale.
- 2020 G90 Sales Up 12.7 percent YTD
FOUNTAIN VALLEY, Calif., September 1, 2020 – #genesis Motor America today reported sales of 1,360 units in August 2020, a 22.6 percent decrease compared with the prior year.
August 2020 Sales:
| AUGUST 2020 | AUGUST 2019 | YTD 2020 | YTD 2019 | % CHANGE |
Genesis Total | 1,360 | 1,757 | 10,157 | 13,350 | -24.0% |
G70 | 950 | 1,015 | 6,225 | 7,635 | -18.5% |
G80 | 226 | 544 | 2,469 | 4,417 | -44.1% |
G90 | 184 | 198 | 1,463 | 1,298 | 12.7% |
“I’m thrilled with the 12.7 percent sales increase we’ve seen for the new 2020 G90 in a segment that has declined over 32 percent through July,” said Mark Del Rosso, President and Chief Executive Officer, Genesis Motor North America. “This is proof positive that our Athletic Elegance design ethos is being well received by luxury consumers. This is particularly encouraging as we’re just weeks away from launching the all-new 2021 G80 mid-luxury sedan and our first SUV – the all-new 2021 GV80.”
August Notables
Strategic Vision’s First-Ever Brand Equity Index. August marked the release of the first-ever Brand Equity Index study by Strategic Vision in which #genesis owners ranked the brand highest in 3 out of 10 categories, more than any other manufacturer. The brand took top customer ratings in the Confidence, Smart Choice and Refined categories.
“When measuring the emotional power of a brand it is essential to take into account its emotional equity among both owners and non-owners, as they are often different for each group,” said Strategic Vision founder, Dr. Darrel Edwards. “Based on its owner response, we believe #genesis can be a strong luxury contender in the future.”
To read the index, click here:
http://www.strategicvision.com/post/genesis-more-refined-than-mercedes-strategic-visions-brand-equity-index-explains-why
The very first two production-level GV80s and G80s have entered the United States. The very first two production-level GV80s were flown into the US in early August and the very first two production-level G80s were shipped into the US in late August to get them here in time to compete in two major “Utility and Car of the Year” competitions.
1972-All-new2021GenesisGV80mid-luxurySUVleftandall-new2021GenesisG80mid-luxurysedanright.
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