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Porsche delivered its first sports cars to mainland #china 20 years ago. Since then, the region has become the company's largest single market – and there are ambitious plans for the future.
What #china has been experiencing since the 1980s is nothing less than "the greatest economic upswing in the history of modernity". This is how it is described by the German Federal Agency for Civic Education – an institution that is not prone to exaggeration. For 20 years now, China’s rise to become the second largest economy has also been linked to the history of #porsche.
It is an extremely dynamic chapter that is being written here. With 88,968 deliveries last year, #china is Porsche's largest single market by volume. Despite the coronavirus pandemic, 2020 marked an increase of three per cent compared to the previous year.
Start of a new chapter for #porsche in China
When #porsche #china moved into its new headquarters in the prestigious Lujiazui Financial Plaza in Shanghai nearly two years ago, it was not simply a change of location. "It is also the beginning of a new chapter for #porsche in #china and an important milestone for #porsche AG," emphasised Oliver Blume at the opening. "At #porsche, we are committed to giving our employees the opportunities to work successfully and to providing them with a more digital and intelligent working environment. In doing so, we want to further develop our corporate culture and usher in the new age of change together with our employees."
The fact that the CEO had travelled to #china especially for this purpose shows how important the market is for the company – a market that Blume knows very well from his own experience. At the end of the 1990s, he was the first German student to earn a doctorate at the Institute of #automotive Engineering at Tongji University in Shanghai. Back then, he experienced the spirit of optimism "made in the Far East" at first hand. What did Blume take back to Germany? "That the people here have great creativity and a willingness to develop themselves and the region."
Porsche #china in the Lujiazui Financial Plaza
These qualities also took over floors 12 to 17 of Office Tower 3 at the Lujiazui Financial Plaza two years ago. Here, across an area of 12,000 square metres, #porsche has set up modern workspaces with the latest technology for its employees, creating an automated and networked environment.
Leading the way in the introduction of sports car culture
In 2001, digitalisation in the vehicle sector was still in its infancy; only visionaries, if any, were thinking about networking. At that time, #porsche delivered the first sports cars to #china via Hong Kong. Four years later, the first importer was founded in Guangzhou, and in the noughties, first #porsche Hong Kong and then #porsche #china were established. By 2015, #china was already the largest single market for the Zuffenhausen-based sports car manufacturer. You could call it a success story – and not only in terms of pure sales figures.
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