Press release
5MB
ottobre 15, 2021 - Chivas
Chivas XV joins the Balmain army for an exclusive drop of scotch whisky
Comunicato Stampa disponibile solo in lingua originale.
This fall, two legendary houses, #chivas and #balmain, join forces to drop an exclusive, limited-edition #balmain x #chivas XV collection. Bringing a Parisian savoir-faire to Chivas’ 15 year old blended Scotch, the collaboration takes the form of two limited-edition bottle designs, developed by #chivas in #partnership with #balmain Creative Director, Olivier Rousteing.
A #partnership built on the authentic fusion of heritage, boldness and innovation, the #balmain x #chivas XV collection embraces the shared vision of two pioneering houses – Balmain’s daring outlook on fashion alongside Chivas’ disruptive approach to Scotch. Just as #chivas XV brings a contemporary twist to Scotch by selectively finishing its aged #whisky in Cognac casks, the #balmain x #chivas XV collaboration brings a modern twist to Scotch by blending the spirit of luxury French fashion with an icon of luxury Scotch #whisky.
Olivier Rousteing explains:
Just like #balmain, #chivas has always adhered to the highest standards with neither house being afraid to push boundaries and break with outdated conventions. Those already familiar with the #balmain universe will note that this unique collaboration includes a signature motif of the house—the oversized golden chain. Whenever I’ve included that eye-catching adornment in my collections, it has served as a bold symbol of the defiant spirit of our rebellious and inclusive #balmain Army – a bold and audacious attitude that both #chivas and #balmain celebrate.
The collection, dropping globally from October 5th, features bold designs from #balmain and #chivas that embody the iconic codes and legendary success associated with each house. The First Drop, an extremely limited and individually numbered gold bottle, is adorned with metallic armour and chains in a nod to Balmain’s signature runway pieces, whilst the Second Drop brings to life Balmain’s recognisable silhouette, through a symmetrical design of chains and belts directly inspired by the house’s recent collections.
To celebrate the launch, #chivas and #balmain will be inviting fans to join the #balmain Army through a series of exclusive and vibrant activations. Shining a light on the collection’s motifs, #balmain x #chivas XV billboards will be unveiled in numerous cities alongside an iconic fashion film following the #balmain Army as they journey through a night of celebration. A #balmain x #chivas XV bottle bag, designed by the #balmain accessories team, will also be gifted to the #balmain Army for the launch. For those wanting to try the product firsthand, a series of #balmain x #chivas XV pop-up bars serving a range of exclusive cocktails will also be appearing worldwide and at select Fashion Weeks.
The #balmain x #chivas XV collection drops October 5th via select high-end retailers, ephemeral stores and #chivas.com with a RRP of:
First Drop - £160 / €175 / $217
Second Drop - £70 / €84 / $104
For more information, visit www.chivas.com.
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