Press release
81KB
gennaio 10, 2022 - Rolls Royce
Rolls-Royce Motor Cars reports record annual results for 2021 (Rolls-Royce Motor Cars pressclub)
Comunicato Stampa disponibile solo in lingua originale.
In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque's 117-year history. The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.
- Rolls-Royce Motor Cars reports record 2021 sales, up 49% on the same period in 2020
- Highest sales in the marque's 117-year history
- All-time records set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world
- High demand for all models, particularly Ghost and Cullinan
- Rolls-Royce is undisputed leader in the +€250k segment
- Orders extend into third quarter of 2022; Bespoke commissions also at record levels
- Record intake for Apprenticeship Programme: 37 apprentices join in September 2022
"2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year's success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque's 117-year history.
The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.
All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.
Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.
Further information in the press release to download
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